How to get rich selling burritos

How to get rich selling burritos

Where Innovation Meets Investing

Ready for a surprise?

Below I wrote down the four best performing large US stocks of 2019.

If you’re a RiskHedge reader, one through three won’t surprise you.

  1. AMD (AMD) +148%
  2. Lam Research (LRCX) +115%
  3. KLA Tencor (KLAC) +100%

These companies make and sell computer chips.

As we’ve discussed, computer chips enabled practically every exciting innovation of the last twenty years. Chips go inside everything these days... from your iPhone...to a Tesla... to your “smart” coffee maker.

These chip stocks lack “household name” status. Most folks have never heard of them like they have Apple and Amazon. But Apple and Amazon couldn’t exist without them. So it’s no shocker their stocks quietly soared last year.

But sitting right behind them is a head-scratcher:

  1. Chipotle Mexican Grill (CMG) +96%

Chipotle investors doubled their money in 2019:

  • If you missed out on Chipotle’s gains… here’s how to spot the next “surprise winner.”

As longtime RiskHedge readers know, my team and I study disruption and how to make money from it.

We find stocks that create and transform whole industries and change the world.

Amazon disrupted commerce.

Apple disrupted phones.

Chipotle sells burritos.                    

How in the world did a Mexican fast-food chain blow away Amazon and Apple in 2019?

Although Chipotle didn’t directly disrupt anything... It made the brilliant decision to “ride the coattails” of a disruptive megatrend.

Have you heard the quote: “It was easy to predict mass car ownership but hard to predict Walmart.”?

In other words, it was pretty obvious that American car ownership was going to explode in the 1950s. But it was much harder to predict the domino effects of mass car ownership. One of which was the rise of Walmart (WMT).

Before cars, grocery stores had to be located in towns where people could walk to them. Cars changed everything. Walmart pounced on the opportunity to put its giant supercenter stores on the outskirts where land and rent were cheaper. Paying less for land and rent allowed it to undercut competitors with its “everyday low prices”... and the rest is history.

Walmart shareholders made far more money off cars than any car stocks did. Today, Walmart stock sits at record highs. But automakers Ford (F) and General Motors (GM) have been dead money for decades.

In fact, Ford stock is selling for the same price it was in 1987! Walmart’s stock has surged over 3,500% since then.

  • Have you seen food delivery drivers zipping around your neighborhood?

Food delivery companies have sprouted up everywhere. Click a few buttons and Postmates… Doordash… Uber Eats… Grub Hub… or Caviar will pick up your burrito from Chipotle and bring it to your front door.

Over two billion food orders were delivered in 2019, according to market research firm NPD Group.

Problem is, not one of these food delivery companies has turned a penny of profit. Food delivery is a cut-throat business. Uber Eats makes up one-tenth of Uber’s total business... but accounted for 30% of its losses last quarter.

  • Chipotle is the real winner from the food delivery boom.

Remember, its stock shot up 100% last year. Since 2017, its sales have jumped 50%... and in the last two years, its online sales have surged ten-fold!

Digital orders made up less than 2% of its business in 2017. Now 20% of all orders come through its app.

Lots of folks see food delivery companies growing at warp speed and think they must be great investments. Wrong. These firms are like a bunch of hyenas fighting for scraps. Most will go bust within a few years.

Chipotle is quietly in the background, raking in money from food delivery. In fact, its digital sales will top $1 billion in 2020. Chipotle has essentially plucked a billion dollars out of thin air by riding this disruptive trend.

  • Chipotle is “pulling off a “Domino’s”...

Pizza probably isn’t the first thing that comes to mind when you think of huge stock market gains.

But Domino’s Pizza (DPZ) trounced ALL big “growthy” tech stocks over the past few years, as you can see here:

Domino’s transformed itself from a dull pizza chain into a growth machine by going “all-in” on digital.

In 2010, it launched an app making it easy to order pizza and track its progress. Back then, less than 5% of its sales were online. Today two-thirds of its sales come through its app!

Think about that… digital sales jumped from 5% to 65%! Every ounce of growth Domino’s enjoyed over the past decade has come from its online delivery business.

  • Before food delivery apps, if you wanted a Chipotle burrito, you had one choice:

Go to a Chipotle, stand in line, and shout out your order.

There are dozens of reasons why many folks can’t or won’t do that. Maybe there isn’t a Chipotle near you. Maybe you don’t have time to wait in a busy line. Maybe you don’t feel like getting off the couch.

Online food delivery clears all those hurdles. It removes all the inconvenience and brings a burrito right to your doorstep. This is key because it opened a whole new market for Chipotle. CEO Brian Niccol says nearly half of folks who order online are new customers.

Food delivery has transformed Chipotle from a toxic brand associated with E-coli outbreaks into America’s fastest growing restaurant chain.  

Next time you hear about a big disruptive trend, ask: Who’s profiting?

The real moneymaking stocks often lurk in the background.

Have you invested in any of our disruptive ideas? Let me know at Stephen@riskhedge.com.

Stephen McBride
Editor — Disruption Investor

Reader Mailbag

RiskHedge reader Mike asks about putting money to work in this market:

“Stephen, thank you for your service. I really enjoy your research.

Is it a good time to throw money into disruptors? My concern is that a major correction is coming in the next year or two, and I will immediately lose 20–50%. I’m looking for doubling or tripling my money in the next three to five years. Thank you for your thoughts, Mike.”

Mike, thanks for your question. I regularly talk to dozens of investors, and the question “is this a good time to invest in stocks” has come up a lot lately. In fact, I answered it in the newest issue of Disruption Investor.

As you likely know, US stocks have had a great couple years. Since 2010, the S&P 500 has climbed 190%. This has most folks wondering if the next decade can be even half as good as the past 10 years. And if they’re making a big mistake staying invested in stocks as we enter a new decade.

Just last week, I laid out to Disruption Investor subscribers why stocks can and most likely will keep climbing into 2020… 2021… and beyond. And which stocks to be buying right now. You can access this research by activating a risk-free trial to Disruption Investor here.

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